Press Releases

Take the Probios® Intelliflora® 10-Day Challenge for a Chance to Win $100

Participants can try this leading probiotic supplement for dogs and cats for free for a limited time

MENOMONIE, WI (April 26, 2018) – Pet owners can support the good digestive health of their dog or cat with a free 10-day trial of Probios® Intelliflora®. The promotion, which will last through the summer, is designed to introduce the daily probiotic powder supplement to pet owners while helping them improve the gastrointestinal health and normal immune system function of their animal friends.

“Some people aren’t aware of the benefits their pet can receive from a daily probiotic,” says Dr. Ajay Srivastava, Chief Scientific Officer at Vet’s Plus, Inc. – licensed owner of the Probios® brand. “The 10-Day Challenge is designed to break through this misconception and prove Probios Intelliflora, which has twice as much beneficial bacteria compared to the market leading brand, is highly effective at supporting their dog or cat’s balanced gut microflora.”

Participants of the 10-Day Challenge will be asked to complete an online survey about their pet’s experience with the product. Those that complete the survey will receive a coupon for a free 30-day supply of Probios Intelliflora and be entered to win one of 10 Visa® gift cards worth $100 each.

Probios Intelliflora is packaged in single dose one gram sachets, making it easy and convenient to administer by sprinkling it over food or mixing with water. The probiotic powder is manufactured in an SQF Level 3 certified facility in the U.S.A. and carries the NASC Quality Seal, making it extremely safe for dogs and cats.

Pet owners should visit for more information about the promotion, including how to receive a free 10-day trial of Probios Intelliflora.

About Probios Intelliflora

Probios Intelliflora is formulated with 200 million “viable” colony forming units (CFU) of four strains of beneficial, naturally occurring microorganisms, or “good bacteria” probiotics. Probios Intelliflora helps maintain normal intestinal tract health, as well as restore a balanced tummy during times like traveling or boarding. See for further information.


Vets Plus Earns Perfect Score of 100% for SQF Level 3 Recertification

MENOMONIE, Wis. (October 11, 2017) – Vets Plus, Inc., is pleased to announce this is the 4th consecutive year they have been awarded the Safe Quality Food (SQF) Code 7.2 Level 3 certification by the Safe Quality Food Institute (SQFI). The 2017 recertification garnered a perfect score of 100/100, thus receiving a rating of “Excellent.”

The SQF Code 7.2 Level 3 is the most stringent and highest level of certification awarded by SQFI, including both a comprehensive food safety program and a quality management system. SQF Level 3 certification is achieved when a company demonstrates exceptional quality management and food safety practices. SQF is a globally trusted, recognized, and accepted food safety and quality program recognized by retailers, food service providers and regulatory agencies around the world.

The successful attainment of SQF Level 3 certification reinforces our commitment to the high standards of quality service being provided to our customers since 1990. Dave Nelson, President, credits the company’s success to its employees. “The dedication of our team is the key to earning an Excellent audit rating and demonstrates our hard work and commitment to exceed food safety and quality standards. The SQF Level 3 certification confirms and shows our devotion to current and potential customers. They can count on us to deliver animal nutritional supplements of the highest quality,” Dave said.

Vice President of Quality Assurance and Quality Control, Anita Sinha adds, “By obtaining the SQF Level 3 certification with a score of 100%, we validate that our company has a robust food safety and quality system in place. The animal nutritional supplements we provide to our customers are produced under globally accepted food safety and quality conditions that help protect not only their customers, but their business, credibility, and reputation.”


Vets Plus is Pleased to Announce Several Exciting Changes to Our Scientific Team

 MENOMONIE, Wis. (June 5, 2017) – Dr. Ajay Srivastava, DVM, PhD, has been promoted to the new position of Chief Scientific Officer.  He has 20 years of experience in preclinical and clinical product development and nutraceutical research. He has published several research articles in peer-reviewed journals and has written textbook chapters on toxicology.  At Vets Plus, Dr. Ajay leads new product development initiatives, overseeing all preclinical and clinical trials and research.

We also have three new additions to our scientific team:

Dr. Abhijit Ray, PhD, has joined Vets Plus as Director of Pharmaceutical Research and Development.  Dr. Abhijit has 23 years’ experience in pharmaceutical research, clinical trials, targeted delivery system development, and most recently was Administrative Program Coordinator of the Cancer Immunotherapy Program at Huntsman Cancer Institute at University of Utah.  He is an expert in nanotechnology and has published over 40 articles and obtained 23 patents in his distinguished career.  Dr. Abhijit’s role at Vets Plus will focus on pharmaceutical ingredient development.

Dr. Jamil Talukder, DVM, PhD, has joined Vets Plus as Associate Director of New Product Development and Research.  Dr. Jamil is a highly accomplished nutraceutical researcher and has published over 50 articles and abstracts and earned many awards in his eminent career, including valedictorian of his DVM graduating class.  Dr. Jamil’s role at Vets Plus will focus on development of unique, innovative and proprietary nutraceutical product formulas for various disease conditions in companion animals as well as livestock.

Danielle Graham, CVT, has joined Vets Plus as Veterinary Research Associate.  Danielle has 9 years of experience as a certified veterinary technician in both companion and large animal practice, with a strong background in animal dentistry and surgery.  Most recently she served as Chair of Globe University’s Veterinary Technology program.  Danielle’s primary role at Vets Plus will be coordinating clinical trials, palatability, safety, and efficacy studies.

Noble Pharma, LLC Announces Construction on New Facility

 MENOMONIE, Wis. (January 31, 2017) – Noble Pharma, LLC, A Vets Plus Inc. company, announces groundbreaking for construction of a new pharmaceutical manufacturing facility. Manufacturing suites will include soft chews, tablets and topical formulations. “We look forward to providing our customers with unique pharmaceutical manufacturing solutions,” said Raj Lall, CEO.

Construction is expected to be completed by July, 2017.

Vets Plus, Inc. Launches Probios® Intelliflora® for Dogs and Cats

 MENOMONIE, Wis. (January 30, 2017) – Vets Plus, Inc. is pleased to announce the launch of new Probios® Intelliflora® for dogs and cats.

Probios Intelliflora is a probiotic powder supplement, in single dose 1 gm sachets, that are intended for daily use to help support GI health in dogs and cats. Probios Intelliflora joins the Probios family of products, the world’s most widely researched and tested animal health probiotics. Probios Intelliflora contains 200 million colony forming units (CFU) of four strains of beneficial bacteria (Enterococcus faecium, Lactobacillus acidophilus, Lactobacillus planetarium and Lactobacillus casei). Probios Intelliflora offers pet owners a simple and convenient way of supporting balanced gut microflora while maintaining normal immune system function.

Probios Intelliflora is available through major animal health distributors.  Please visit for further information.

Dr. Ramesh C. Gupta Speaks on the Benefits of Nutraceuticals


Professor & Head, Toxicology Department at Breathitt Veterinary Center

 MENOMONIE, Wis. (December 16, 2016) – Vets Plus, Inc. hosted Dr. Gupta as our first guest speaker at the new Vets Plus Conference and Training Center. Dr. Gupta is a noted author of more than 375 publications on nutrition and toxicology, including seven books such as, “Nutraceuticals: Efficacy, Safety and Toxicity.”  For 15 years, he has been heavily engaged in veterinary nutritional research with special emphasis on joint health in canines.  “Vets Plus is honored to have Dr.Gupta speak to our R&D, Sales and Marketing teams about the benefits of nutritional supplements,” said Raj Lall, CEO and founder of Vets Plus, Inc.

Osteoarthritis is a disease causing chronic and progressive degeneration of cartilage and supporting structures in joints. Osteoarthritis affects about 20% of dogs in the US.  Obesity is a predisposing factor with estimates that 80% of dogs are overweight. Nutritional supplements exhibit a number of beneficial properties to help maintain normal joint health, mobility and flexibility. Vets Plus offers a complete line of products to help veterinarians manage joint health in canine and feline patients.

About Dr. Gupta

Dr. Gupta earned his DVM, MVSc, and PhD in India with postdoctoral work at Michigan State and Vanderbilt Universities.  He serves as Professor and Head of Toxicology Department at Breathitt Veterinary Center at Murray State University. He is also a Diplomate of the American Board of Toxicology, and Fellow of American College of Toxicology, American College of Nutrition, and Academy of Toxicological Sciences

Vets Plus Inc. Offers New Mossy Oak Brand of Dog Treats

New Camo Products for Working Dogs

MENOMONIE, Wis. (August 23, 2016) – Vets Plus, Inc., a USA manufacturer of animal health supplements and functional treats has partnered with Mossy Oak to offer new products using Mossy Oak’s designed-by-nature camouflage graphics. Mossy Oak will debut on a variety of products containing Surebites™ Soft Chew technology. Initially five new products will be offered: Skin & Coat, Probiotic, Joint, Dental Sticks and Training Treats.

David Nelson, President of Vets-Plus, Inc. said, “I’m pleased with the partnership between Mossy Oak and Vets Plus. We are eager to market our new product line with their popular camouflage graphics.

These products will be available soon at your local sporting goods store. All questions and inquires can be directed to Vets Plus, Inc. at

Surebites™ is a trademark of Vets Plus, Inc.

Vets Plus Partners with Alfalawn Dairy

 MENOMONIE, Wis. (August 19, 2016)- Vets Plus, Inc. is pleased to announce a strategic partnership with Alfalawn Dairy.

Alfalawn Dairy is a fourth generation family farm operation located just outside Menomonie, Wisconsin. The Dairy is a state-of-the-art 2,250 cow facility run by three brothers; Randy, Dave and Dale Styer and their families. Vet’s Plus’ collaboration will allow for conducting field trials for research on potential products. Furthermore, an on-site conference room will accommodate sales and technical training. The farm also supports customer visits and community outreach programs such as Farm-City Day.

Steve Vale, Vice President of Food Animal Sales said, “The partnership between Vets Plus, Inc. and Alfalawn creates a bright future for both parties. We are pleased to be working with a family that is deeply rooted in the dairy industry and community.”

Vets Plus, Inc. Celebrates Grand Opening of New Facility

New facility in Menomonie, Wis. will house packaging, labeling, and shipping operations

MENOMONIE, Wis. (May 17, 2016)— On May 14, Vets Plus staff and Menomonie, Wis. community members celebrated the grand opening of a new company facility on Stokke Parkway. This site will be the new home for packaging, labeling, shipping, and receiving operations.

The company formed in 1990 to manufacture and market probiotic and calcium gels for dairy cattle. Since its beginning in Knapp, Wis., the company has expanded to four locations within Dunn County, supporting national and global distribution of the animal health nutraceuticals for food and companion animals. In order to accommodate growing business, Vets Plus acquired the Stokke Parkway facility and began construction on a 40,000 square foot warehouse in 2015.

The warehouse addition is adjacent to a newly acquired 38,000 square foot packaging facility. The new facility has sufficient space to support continued growth to over 150,000 square feet at this site. The majority of packaging work done in the current manufacturing space will move to the new facilities for the purpose of increasing capacity for the growing business.

According to Lall, the company’s growth is just the beginning. “We are excited to transition these steps in manufacturing a new site in order to provide room to grow. We are positioned well in the industry to continue serving our customers’ needs and expand our manufacturing capabilities for new and existing business.  Opening the Stokke Parkway facility is one step in the continued growth of the business.”

Vets Plus Nominated for Wisconsin Manufacturer of the Year

Animal nutrition company considered for award that recognizes excellence in manufacturing

 MENOMONIE, Wis. (January 22, 2016) — Menomonie manufacturer Vets Plus, Inc. is proud to announce its nomination for the 28th Annual Wisconsin Manufacturer of the Year. The Wisconsin Manufacturer of the Year (MOTY) Award program is an annual recognition of excellence in manufacturing. It celebrates the successes of manufacturers in the state, including their innovations, philanthropy, technological advances, commitment to customer satisfaction, and quality jobs. Award winners will be announced February 25.

Vets Plus has recently expanded its manufacturing capacity in Dunn County, adding 40,000 square feet of warehouse and packaging space to meet the needs of its customers. Founder and CEO Raj Lall said, “Vets Plus is proud to be considered for this award. Our company is fully committed to providing the best products in animal health, and we continue to grow jobs in Wisconsin as we expand. I am especially thankful for the hard work and dedication of the company’s employees that have made our success possible.”

This is the first year that Vets Plus has been considered for Wisconsin Manufacturer of the Year. Past awards and recognition that Vets Plus has received include: Menomonie Area Chamber of Commerce Business of the Year, Pet Age Icon Award, and NASC Visibility Award.